I was asked several times in the past couple of days “aren’t there too many sites already out there?” and “how do you differentiate from others?” First, uCareer is not a horizontal player, by that I mean we are not competing with Monster, Careerbuilder, Hotjobs and all other job posting sites, we don’t intend to compete with them horizontally. OK, you say, but even in the vertical sense there are many players out there. True, but all of the vertical players are actually just aggregators.
uCareer is not simply an aggregator, we are an integrator. By that I mean we don’t just search all the jobs out there and put them together in front of our members, rather we use our first in market applications to integrate them together in a way that has never been done before. There are several big aggregators out there: Indeed, Oodle and simplyhired. Personally, I like Indeed best, as they try to deliver more than just a search result (there is really no way to tell whose search result is better, sorry guys), they also try to put targeted ads next to the results, pretty much the way Google Adwords works. Look at the screenshot below. Great idea, just one problem. If, indeed, Indeed works the way they say by providing the best results through the search engine from millions of employment opportunities from thousands of websites, then why should I look at the opportunities presented in the ads, shouldn’t the results be better than those on the side? Really, if the search engine works, why would someone ever want to click the ads? If ads do provide better opportunities, why should job seekers use the search engine in the first place? It doesn’t make any sense to me. Luckily, I will be meeting Indeed’s co-founder Rony Kahan tomorrow and will definitely ask him this question. Hopefully, he can solve this myth for me. I will post his response after talking to him. Stay tuned.
